The client wanted to launch their new brand extensions to the product.
Present to a maximum amount of target market over a weeks campaign.
Create awareness at the same time have customer interaction
We negotiated a rate with the organizers of the Horse Show, with emphasis on a prominent location.
Came up with a stand design for the same that had a WOW factor.
Had beauticians on the stand that were giving treatment to the visitors as well as product knowledge.
The stand won Stand of the year by Retail Excellence Ireland at the event beating over 200 stands.
Customer interaction was at a maximum over the 5 days.
Client saw awareness and substantial market returns over the following months.